{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?","description":"Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We\u2019re talking about increasing your fees. Now wouldn\u2019t that be nice? Just take your prices and charge more? And you\u2019ll just make more money. Isn\u2019t that great? Well, you know what, it\u2019s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what\u2019s a better watch? A Timex or a Rolex? And some of you are like, \u201cTimex, do they even make them anymore?\u201d Like pretending you don\u2019t know. And then when I said, How about a Rolex? You all knew what that cost, \u201cOh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?\u201d Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany\u2019s, you know, Rolex, and other high-end brands. What makes them high end? How do you know they\u2019re as good as they claim? The reality is you don\u2019t! The way that you judge quality is based on its price.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   ","author_name":"Carl Gould #70secondCEO","author_url":"https:\/\/www.carlgould.com","html":"