{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Julienne Webster","description":"Julienne Webster, founder of Industry Publicity, is a PR consultant with over 20 years experience. A specialist in design communications working with a wide range of clients, from architects and interior designers to manufacturers. Julienne Webster offers strategic business advice to companies across the built environment sector. Her holistic approach covers events and publicity, with the power of good communication central to how she helps businesses reach their target market and grow. I spoke to Julienne in April 2026 ahead of our Clerkenwheels fundraising ride from the University of Plymouth to Clerkenwell Design Week in support of United In Design\u2019s outreach program.&amp;nbsp; Julienne is generously supporting Clerkenwheels with her PR and marketing expertise. The ride arrives at the Reddie Showroom on Goswell Road on Tuesday, 19th of May, 2026.&amp;nbsp; If you\u2019d like to join the party or donate, follow the Clerkenwheels link in the description for more details. In this episode, we discover how the principles of PR have remained the same despite changes in platforms and media channels.&amp;nbsp; The impact of digital platforms such as TikTok, YouTube, and Instagram on reaching new audiences.&amp;nbsp; The importance of authenticity and human elements in content creation and social media engagement.&amp;nbsp; Challenges and opportunities in digital storytelling, including AI-generated content And why, if you want to be truly creative,&amp;nbsp; ditch AI and connect with some like-minded people.&amp;nbsp; LinksJulienne on LinkedIN  https:\/\/www.linkedin.com\/in\/julienne-webster-54b9b514\/?originalSubdomain=uk  Industry Publicityhttps:\/\/www.industrypublicity.co.uk\/about  Julienne on the podcast in 2019  https:\/\/www.multistorythinking.com\/podcast\/episode\/a5bf08db\/julienne-webster Clerkenwheels https:\/\/www.clerkenwheels.com &amp;nbsp; I'd like to thank Dave Clarke from @iamthehow (http:\/\/www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson&amp;nbsp;(https:\/\/www.instagram.com\/kay_v_hanson\/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith&amp;nbsp;(https:\/\/www.markfrith.uk\/) for composing the music and all your support and advice along the way. I\u2019d love like to hear feedback on the podcast.&amp;nbsp; Leave a comment or get in touch via the website or Instagram. Websitehttp:\/\/www.multistorythinking.com\/contact Instagram https:\/\/www.instagram.com\/forster_jonathan\/ Thanks for listening.&amp;nbsp; Bye for now. ","author_name":"Multi Story Thinking","author_url":"http:\/\/www.multistorythinking.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41262550\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201857510"}