{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Travel + Leisure Co Builds Loyalty With Margaritaville and Sports Illustrated","description":"Travel + Leisure Co turns Margaritaville and Sports Illustrated into something owners feel after the trip ends: access, events, and reasons to come back. At the ARDA Spring Conference, I talked with Louis Acosta, SVP Sports, Entertainment, Event Marketing and Sales at Travel + Leisure Co, about how the company uses brand DNA to build demand\u2014and why that matters when budgets tighten. \ud83c\udfdd\ufe0f Margaritaville Vacation Club leans hard into the experience at Rio Mar, then points to Orlando as the next move \ud83c\udfdf\ufe0f Sports Illustrated Resorts uses sports + culinary events to keep the brand \u201calive,\u201d not just visible \ud83c\udf9f\ufe0f The strategy centers on access you can\u2019t buy off the shelf, then turns that into loyalty \ud83d\ude97 Prepaid ownership keeps travel plans intact, especially for drive-to trips Want the weekly roundup of news, videos, and what you might\u2019ve missed? Text HOTEL to 66866 for #NoVacancyNews. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41258385\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41258385"}