{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Scaling to $10M ARR: The Power of a Distinctive Voice and Market-Driven Thesis feat. Cheryl Kellond","description":"What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations\u2026 or is there something deeper that creates the compounding force behind real scale? &amp;nbsp; In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems. Together, they explore why a distinctive voice, thesis development, trust-building, and market-driven positioning are increasingly becoming some of the most valuable compounding assets a founder can build. &amp;nbsp; Grab your Sales Architecture Diagnostic  here: https:\/\/safimedia.co\/sales Watch the full video here: https:\/\/youtu.be\/yjNCLm-fNwg Get full show notes and more information here:&amp;nbsp;https:\/\/safimedia.co\/WO100 &amp;nbsp; ","author_name":"Woman Owned: The Growth Podcast for Women Entrepreneurs","author_url":"https:\/\/safimedia.lpages.co\/womanownedpodcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41244185\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201811165"}