{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams","description":"The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams \u2014 CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple \u2014 says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework \u2014 a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them. You'll discover: \u2022 Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling \u2022 How being &quot;nice&quot; is destroying your culture \u2014 and why radical candor is the kinder choice \u2022 What Bryan learned building employer brands for Nike, Apple, and VF Corporation \u2014 and how those lessons apply to organizations of every size \u2022 How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences \u2014 achieving 12% conversion rates against a 3\u20135% industry standard \u2022 Why the StoryCycle Genie\u00ae assessment of HappyDance left Bryan saying the results were &quot;spooky accurate&quot; \u2022 How to pre-order Bryan's new book, Sell the Truth, at happydance.love\/sell-the-truth Bryan Adams is the co-author of Give &amp;amp; Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views. Connect with Bryan: Website: happydance.love Book pre-order: happydance.love\/sell-the-truth LinkedIn: linkedin.com\/in\/bryanadams Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic business storytelling. ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41233655\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201776850"}