{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Present the Opportunity: How Luxury Listings Actually Get Positioned | Full Episode | Linda Sansone","description":"Most agents describe the property. The best ones position it. In this conversation, Linda Sansone breaks down how she approaches luxury listings differently \u2014 not by overwhelming buyers with specs, but by identifying what makes a property rare, meaningful, and worth paying attention to. We discuss: why luxury buyers respond to rarity and context the mistake of relying on the \u201csame old script\u201d how to present the opportunity, not just the house why agents often market properties too narrowly buyer psychology during showings the importance of story, history, and positioning why \u201ctalk less\u201d may be one of the most powerful showing strategies in luxury real estate This conversation started after a recent Sotheby\u2019s company collaboration in Rancho Santa Fe where Linda presented one of her listings in a way that immediately stood out \u2014 and later got publicly acknowledged by another top producer in the room. What followed was a deeper conversation about positioning, perception, creativity, negotiation, and how great agents help buyers see more than what is directly in front of them. If you\u2019re an agent, entrepreneur, marketer, or business owner trying to better communicate value in a crowded market, there\u2019s a lot in this episode that applies beyond real estate. Because the real skill is rarely saying more. It\u2019s knowing what matters. \u2014David A. Moya | Brand Architect | Chief Media Officer ","author_name":"The Real Podcast","author_url":"http:\/\/videosellsrealestate.com\/","html":"