{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"338. Jason Daniel, Founder &amp; CEO of LSKD","description":"Today, I'm joined by Jason Daniel, founder and CEO of LSKD. &amp;nbsp; An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007. &amp;nbsp; In this episode, we discuss building a global brand from a grassroots community. &amp;nbsp; We also cover:  From carpenter to founder LSKD\u2019s self-funded growth Community event strategy  &amp;nbsp; Subscribe to the podcast \u2192 insider.fitt.co\/podcast&amp;nbsp; Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider&amp;nbsp; &amp;nbsp; Website: www.lskd.co&amp;nbsp; Instagram: https:\/\/www.instagram.com\/lskd\/&amp;nbsp; US Instagram: https:\/\/www.instagram.com\/lskd.usa\/&amp;nbsp; Running: https:\/\/www.instagram.com\/lskd.running\/&amp;nbsp; ADA: https:\/\/www.instagram.com\/lskd.ada\/&amp;nbsp; HQ: https:\/\/www.instagram.com\/lskd.hq\/&amp;nbsp; &amp;nbsp; - &amp;nbsp; The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. &amp;nbsp; Fitt Talent: https:\/\/talent.fitt.co\/&amp;nbsp; Consulting: https:\/\/consulting.fitt.co\/&amp;nbsp; Investments: https:\/\/capital.fitt.co\/&amp;nbsp; &amp;nbsp; Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion &amp;nbsp; ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41220215\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201741370"}