{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Increase Amazon Sales Without Spending More on Ads With Carolyn Lowe","description":"S6:E46 More entrepreneurs are investing in ads, automation, and AI-generated content, yet many are still struggling to convert customers. In this episode of Small Business Stories, Dr. LL sits down with Carolyn Lowe, founder of ROI Swift, to explore what actually drives profitable growth on Amazon and why relevance now matters more than visibility alone. If people don\u2019t trust you, they hesitate. If they don\u2019t understand your value quickly, they move on. And if your messaging is generic, AI-driven systems may quietly deprioritize your brand altogether. Carolyn shares practical insights from managing more than 200 Amazon brands, including how businesses misuse advertising, where AI genuinely helps, and why human connection still matters in a highly automated environment. \ud83d\udc64 Guest Carolyn Lowe Founder of ROI Swift Expert in Amazon sales optimization, e-commerce strategy, and AI-assisted retail growth \u26a0\ufe0f Core Problems   Brands overspending on traffic instead of improving conversion  AI-generated outreach damaging trust and engagement  Businesses failing to configure Amazon systems correctly for growth  \ud83e\udd61 Practical Takeaways  How to identify whether you have a traffic problem or a conversion problem Why imagery and positioning influence buying behavior more than keywords alone How Amazon\u2019s AI tools can level the playing field for smaller businesses  \u23f1\ufe0f Timestamps 00:00 The evolution of e-commerce and Amazon 08:00 Personalized search and behavioral targeting 13:00 Human connection in an AI-heavy world 18:00 Why product pages matter more than ad spend 29:00 The hidden power of Amazon B2B \ud83d\udd16 Who This Episode Is For Entrepreneurs, Amazon sellers, marketers, and small business owners navigating AI-enabled commerce. Invisible brands don\u2019t make money. Misinterpreted brands lose trust even faster. STEERus helps organizations reduce misinterpretation risk so customers, partners, and AI systems understand them correctly. Subscribe, share, and follow Small Business Stories for grounded conversations about entrepreneurship, visibility, and growth in 2026. \u2705 Subscribe for weekly conversations on entrepreneurship&amp;nbsp; \ud83d\udd01 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https:\/\/www.youtube.com\/@DrLLSmallBusiness Instagram: https:\/\/instagram.com\/steerus LinkedIn: https:\/\/www.linkedin.com\/company\/steerus Twitter: https:\/\/x.com\/steerus_io &amp;nbsp; #entrepreneurship #smallbusiness #podcast #amazon #amazonseller #amazonFBA #ecommerce ","author_name":"Small Business Stories","author_url":"https:\/\/steerus.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41218605\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201737300"}