{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"A Respectful Disagreement on AI &amp; Its Hype Cycle \u2014 LIVE from FIBO 2026 With Bryan O\u2019Rourke, Pablo Vi\u00f1aspre, &amp; Marcin Obel","description":"In this episode of the Fitness + Technology Podcast, Bryan O\u2019Rourke shares his panel discussion from FIBO\u2019s Future Forum, \u201cA Respectful Disagreement on AI &amp;amp; Its Hype Cycle.\u201d Moderated by Hans Muench, Bryan is joined by Pablo Vi\u00f1aspre of FitnessKPI and Marcin Obel of Qodeca for an honest conversation about what\u2019s working in AI, what\u2019s falling short, and what fitness operators should actually be paying attention to. Listeners will gain practical insights, candid perspectives, and a discussion that moves beyond the buzzwords surrounding artificial intelligence. If you\u2019re evaluating how AI fits into your business strategy, this is a conversation you won\u2019t want to miss. Check out FITC\u2019s 2026 Digital Pulse Report: https:\/\/www.amazon.com\/dp\/B0GTV2QT18 One Powerful Quote: 45:10: \u201cMost businesses don\u2019t have a strategy. They have a plan, and if you don\u2019t think of it in that context, you\u2019re never going to be able to benefit from the enablement of technology.\u201d 4-10 Bullet Points (w\/ timestamps) - Highlighting key topics discussed: 4:41: Bryan and Marcin discuss the hype cycle surrounding the AI boom. 7:57: Pablo explains how AI can deliver genuine, measurable value for operators. 9:04: Marcin examines whether the challenge lies in the technology itself or in the expectations created by vendors and the media. 12:22: The panel discusses the evolution of language learning models and artificial general intelligence, including their potential as long-term investments and the question of credibility. 16:44: Pablo addresses plateaued product life cycles and how companies can continue building meaningful AI-driven growth strategies. 18:05: The panel agrees that the greatest barriers to AI adoption are people and organizational change management and not the technology itself. 24:29: The discussion explores where AI is genuinely improving fitness operations and member experiences and where it is being oversold or misapplied. 31:05: The panel debates whether mass personalization leads to better outcomes or simply higher engagement. 33:35: The conversation turns to accountability, governance, and risk management for operators and vendors implementing embedded AI technologies. 38:08: The panel discusses what minimum government standards for AI in the fitness industry could look like. 39:55: The speakers outline practical steps operators should be taking today to prepare their businesses for AI adoption. 45:50: The panel shares closing thoughts on the realities and the risks of overhyped AI. Bullet List of Resources: https:\/\/www.fibo.com\/ https:\/\/fitness-kpi.com\/ https:\/\/www.qodeca.com\/ Guest Contact Information: https:\/\/www.hans-muench.com\/ https:\/\/www.linkedin.com\/in\/hans-muench-653346a\/ https:\/\/x.com\/Lazarusmunich https:\/\/www.linkedin.com\/in\/pablovi\u00f1aspre\/ https:\/\/x.com\/PabloVinaspre https:\/\/www.linkedin.com\/in\/marcinobel\/ https:\/\/x.com\/marcinobel https:\/\/www.bryankorourke.com\/ https:\/\/www.linkedin.com\/in\/bryankorourke\/ http:\/\/www.fittechcouncil.org\/ https:\/\/www.youtube.com\/user\/bko61163 ","author_name":"Fitness + Technology","author_url":"http:\/\/fitnesstech.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41210720\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0020ff\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201730000"}