{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Choice Drops Elite Status to 5 Nights: What Owners Gain","description":"Choice\u2019s loyalty refresh goes the opposite direction of most programs: easier to earn, easier to reach status, easier to redeem. During Choice Hotels International\u2019s 70th Annual Convention in Las Vegas, I talked with Noha Abdalla, Chief Marketing Officer at Choice Hotels, about the Choice Privileges refresh, the Keegan-Michael Key campaign, and why owners should care. \ud83c\udfad Keegan-Michael Key helps Choice break through generic hotel marketing \ud83d\udcb3 Choice Privileges changes: second + third stay bonuses, first elite tier at 5 nights (down from 10), plus a new Titanium top tier \ud83c\udfc8 Passion points: Learfield college sports + Trackhouse Racing\/NASCAR for access members actually want \ud83d\udcb0 Owner angle: loyalty members stay more often, spend more, and cost less to acquire \ud83d\udcc8 Noha says members who joined in Q1 this year spent 5% more than members who joined in Q1 last year Want the weekly roundup of news, videos, and what you might\u2019ve missed? Text HOTEL to 66866 for #NoVacancyNews. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41210000\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41210000"}