{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 47 \u2013 The Dairy Industry Isn't Guessing - How Checkoff Uses Data to Build Demand","description":"  DMI\u2019s Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, joins DMI\u2019s Scott Wallin to break down how strategic intelligence is helping the dairy industry stay ahead of change.   From analyzing consumer behavior and market trends to forecasting what\u2019s next, Gail explains how these insights are used to shape marketing, drive product innovation, and support global partnerships that grow demand for dairy.   She also shares what this means for farmers\u2014allowing them to stay focused on the farm while checkoff works to build demand for their milk today and for years to come.   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.   Host &amp;amp; Guest:   Host: Scott Wallin, Vice President of Farmer Communications &amp;amp; Media Relations, Dairy Management Inc.  Guest: Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, Dairy Management Inc.  ","author_name":"Your Dairy Checkoff","author_url":"https:\/\/dairycheckoffpodcast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41195350\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41195350"}