{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2434: Identity, Part 1 of 3: What Identity Is (And Why Yours Is Probably Broken)","description":"Rich explains &quot;identity&quot; \u2014 the art of communicating what makes your business genuinely different. Using memorable stories about a hidden taco stand and a hotel showerhead, he shows contractors how to replace empty platitudes with specific, vivid language that resonates with customers. This is part one of a three-part series on building marketing that actually works. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41189965\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41189965"}