{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Story Only Your Family Can Tell","description":" The Enlightened Family Business Podcast Ep. 159: The Story Only Your Family Can Tell with Roy Mo\u00ebd & Yvette Conn   In this episode of the Enlightened Family Business Podcast, host Chris Yonker sits down with Roy Mo\u00ebd and Yvette Conn, co-founders of Lifebook Memoirs, for a rich conversation about why documenting the stories of family business founders may be one of the most underutilized tools in the entire legacy planning space. Roy\u2019s journey into this work began with a deeply personal moment \u2014 repeatedly shutting down his blind father\u2019s stories until it was almost too late \u2014 and evolved into a global enterprise that has now chronicled over 20,000 lives across the world. Yvette, with her background in financial markets and business commentary, brings the lens of the family enterprise: how the unrecorded stories of founders get distorted over generations, how family myths quietly become sources of division, and how a book chronicling the origin of a family business can give an entire management team a living framework of values to build on. Together, they explore why so many people believe their story isn\u2019t worth telling, what it actually looks like to capture a 100-year-old family business history, the surprising emotional and relational benefits that emerge when stories are finally put to paper, and why a book \u2014 not a video \u2014 remains the most powerful medium for preserving a family\u2019s truth. This is a quietly profound episode for any family business leader who has ever wondered whether the story of how it all began still matters. Episode Chapters \u00b7       5:28   Meet Roy Mo\u00ebd and Yvette Conn \u00b7       6:07   The Genesis: A Blind Father and a Secretary Who Listened \u00b7       9:34   From Memoir to Family Business Stories \u2014 How Lifebook Evolved \u00b7       11:07  Who Am I to Have My Story Written? The Self-Worth Question \u00b7       13:00  The Aha Moment: Why Every Story Is Worth Telling \u00b7       17:42  The Value to the Reader \u2014 Not Just the Subject \u00b7       19:00  How Founders\u2019 Stories Give the Next Gen Permission to Try and Permission to Fail \u00b7       20:40  Passing On Values, Not Just Value \u00b7       22:08  When the Family Story Gets Distorted \u2014 and Why It Causes Division \u00b7       24:46  Capturing Stories of Founders Who Are No Longer Alive \u00b7       27:21  You Can\u2019t Ensure Your Memory, But You Can Ensure Your Memories \u00b7       30:42  How This Work Has Enriched Their Own Lives \u00b7       37:11  What Families Ask: How Much Time Does This Actually Take? \u00b7       39:46  Using the Book Project as a Legacy Role for a Retiring Founder \u00b7       42:39  Why a Book Beats a Video \u00b7       43:40  Resources and Farewell   Websites \u00b7       lifebookmemoirs.com \u00b7       chrisyonker.com   About Roy Mo\u00ebd Roy Mo\u00ebd is the co-founder of LifeBook Memoirs, which he launched in 2010 alongside his wife Yvette following extensive research at the Toronto Brain Health Institute. The company officially launched in October 2011 and secured venture capital funding in 2012. Today, over 20,000 people worldwide own a LifeBook. Roy\u2019s entrepreneurial journey began in 1978 with the founding of Pourshins Limited, which he built \u2014 starting with just \u00a34,800 \u2014 into an international enterprise employing over 600 staff across four factories in four countries. He later re-engineered the company into a global virtual logistics and BPO provider before selling it to gategroup in 2007. Beyond business, Roy is a passionate philanthropist and advocate: he founded a polo club in Windsor, participated in the London to Sydney air race to raise money for charity, volunteered with Crisis at Christmas, and assisted with refugee relocation efforts at the Polish-Ukrainian border. He has been an active YPO member since 1991 and is deeply involved in the Parenting Community, creating forums and events focused on ageing parents. About Yvette Conn Yvette Conn co-founded LifeBook Memoirs in 2011 after a distinguished career in financial markets. After earning her Economics degree from the University of Bath, she entered the City of London \u2014 then still heavily male-dominated \u2014 and rose through the ranks at Laurie Milbank and later Investec, becoming one of the first female partners in the City and a member of the London Stock Exchange. Today, alongside her role at LifeBook, she leads the company\u2019s prestigious OPUS Division, which works with individuals, families, and founders to capture their life journeys and preserve their legacies for future generations. Yvette\u2019s rare combination of financial rigour and emotional intelligence allows her to guide clients through the storytelling process with warmth, discretion, and authenticity. As she puts it: \u201cWhile a balance sheet tells you what a family owns, a story tells you who they are.\u201d ","author_name":"The Enlightened Family Business Podcast","author_url":"http:\/\/thesecretthoughtsofceospodcast.libsyn.com\/website","html":"