{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Inside the Publisher\u2019s Chair - A Conversation with Mark Rice, Kregel Publications (Part 1)","description":"What does a publisher actually do? And what does it take for a book\u2014or an author\u2014to get a "yes"? This week, host Barb Roose sits down with Mark Rice, publisher and senior marketing director at Kregel Publications, for a candid look at the business of Christian publishing from the inside out. With more than 40 years in publishing, Mark brings a wealth of perspective on what makes books succeed, what separates good publishing from great publishing, and why a well-crafted publishing plan is the foundation for everything. He also shares the story behind two books he's especially proud of\u2014a story that just might give hope to writers who've heard "no" too many times.   In this episode you'll learn: Why publishers work from a publishing plan, and what that means for you as an author Why Mark says "publishers don't create demand, we amplify it" The #1 misconception authors have about marketing (hint: it starts way before your launch) What Mark actually looks for in an author's platform\u2014and why big follower counts can be deceiving   Mentioned in this episode: \u00b7 Imagine Heaven by John Burke (Baker Books) \u00b7 The Nature of Rest by Erin Lynam (Kregel Publications) \u00b7 Kregel Publications \u2014 kregel.com \u00b7 Books and Such Literary Management \u2014 booksandsuch.com   Connect with Books and Such: Website: booksandsuch.com Instagram: @booksandsuch Podcast archive: booksandsuch.com\/podcast   New episodes drop the first Wednesday of every month.   ","author_name":"Books & Such Literary Management The Podcast","author_url":"https:\/\/www.booksandsuch.com\/","html":"