{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"NACCDO-CMCA Takeaways, with Josh Dougherty","description":"Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you\u2019ll learn about in this episode:  Josh\u2019s key takeaways from the 2026 NACCDO-CMCA Annual Conference in Toronto, Canada. Why cancer centers need to champion the value of cancer research, and what's at stake as federal research funding faces pressure. Why NCI designated cancer centers have a unique opportunity to become trusted information hubs in an era of AI search, misinformation, and fragmented media. How to think about differentiation for cancer centers in contrast to smaller facilities that can't match the level of care. How AI is accelerating cancer care through lung cancer screening, clinical trial matching, and AI-assisted radiation treatment plans. The challenges matrix cancer centers face when it comes to developing a differentiated brand and aligning all parties around a single communication strategy; and how enterprise content strategy and brand architecture can improve coordination, alignment, and consistency across complex health systems.&amp;nbsp; Why findability is getting harder, and why the shift from informational keywords to mid-funnel, decision-stage content is critical for cancer center websites. How to show up in AI-powered answer engines like ChatGPT, Claude, and Perplexity using structured data, schema, and answer engine optimization (AEO).  Additional resources:&amp;nbsp;  National Association of Cancer Center Development Offices Website Cancer Marketing and Communications Association Website Josh Dougherty on LinkedIn Josh Dougherty\u2019s speaking site A Brave New\u2019s Website  &amp;nbsp; ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41165320\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41165320"}