{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"This Simple Marketing Mistake Cost Me $200,000","description":"Most retailers assume that when customers are already buying, there\u2019s no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like \u201cbusiness as usual\u201d instead of strategically maximizing every customer interaction. From missed upsell opportunities to poor inventory planning and passive selling, she reveals how retailers unknowingly leave money on the table during their busiest periods. You\u2019ll learn how to increase average order value, create strategic gift bundles, improve customer experience, and turn seasonal shoppers into long-term customers - without relying on heavy discounting. If you want your next busy season to be your most profitable yet, this episode will change how you think about promotions, planning, and customer buying behaviour. Ready to make your marketing work? Join the Marketing That Works Bootcamp here &amp;nbsp; ","author_name":"Bringing Business to Retail","author_url":"https:\/\/salenaknight.com\/podcast-2","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41155165\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201568595"}