{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Behind the Lens: How Klaus de Jong Brings Wine Culture to the World","description":"I have been watching, waiting, watching and waiting again...to talk with Klaas De Jong. He produces some of the most unique and cinematic wine footage in the trade. But it isn't just about the footage, it is the story telling. And he didn't come from the wine side, he is a movie maker who loves wine and he brought the two worlds together. If ever there was a guest who could turn the scrutinizing lens of cinema on a glass of wine, it\u2019s Klaus de Jong\u2014part philosopher, part producer, and entirely convinced that the best stories ferment slowly at the intersection of culture and entertainment. You\u2019ll leave this episode with the rarest of vintages: the inside track on how wine media is shaped, poured, and served to global audiences, straight from someone who\u2019s reimagined vine-to-glass storytelling for the screen. Klaus de Jong unpacks why wine TV shows have long lagged behind food programming, revealing how a cinematic, \u201cChef\u2019s Table\u201d approach finally cracked open the vault, giving rise to serious \u201cedutainment\u201d for wine lovers and professionals alike 02:25. He guides you through the dual headwinds of modern film and the wine trade\u2014the shrinking cinema crowds, the anxious global wine industry, and the high stakes of quality demanded by platforms like Apple TV and American Airlines 09:10. Independence\u2014no sponsors, no advertisements, just stories\u2014remains Klaus de Jong\u2019s north star, shaping his work into something both credible and captivating. And through tales of grand cru houses and luxury Champagne brands meeting 21st-century uncertainty 14:07, you\u2019ll witness why authentic, rock-and-roll storytelling must replace snobbery if wine is to reach a new, open-minded audience 17:19. There\u2019s even a philosophical detour into the very taste experience, courtesy of a Michelin-starred Dutch chef who turns wine pairing\u2014and the traditional swirl-and-sniff routine\u2014on its head 43:29. As Klaus de Jong shares his journey from the Dutch film scene to international streamers, and teases a dramatic English-language feature on the infamous \u201cSour Grapes\u201d wine fraud, he peels back the curtain on the art, the hustle, and the accidental education that comes with a well-made glass and a well-told story. \ud83c\udfac What you\u2019ll learn in this episode: \ud83c\udfac Why wine TV was once unwelcome\u2014and how cinematic standards opened the floodgates for wine documentaries \ud83c\udfac How truly independent production changes the way wine stories are told and sold \ud83c\udfac What luxury wine brands are facing today, from downturns to a changing consumer base \ud83c\udfac Why authentic, \u201crock-and-roll\u201d storytelling matters more than ever in wine media \ud83c\udfac How a Dutch Michelin chef\u2019s no-nonsense approach to wine pairing could upend everything you ever heard from a sommelier YouTube:   https:\/\/youtu.be\/XIaS_Bxguvc ","author_name":"Wine Talks with Paul K.","author_url":"https:\/\/www.winetalkspodcast.com","html":"