{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Marketing Listings Like People Still Read Brochures | Part 1 | Linda Sansone","description":"Most listing content sounds the same. Beds. Baths. Specs. Delivered clean\u2026 but forgettable. (We\u2019ve all done it.) That\u2019s why this conversation with Linda Sansone stood out. She said it simply: She\u2019s tired of reading the same script. Because buyers don\u2019t need more information. They need something to connect to. What actually makes a property stand out isn\u2019t just what it is. It\u2019s: \u2013 the story behind it \u2013 the magnitude of the space \u2013 where it sits \u2013 what it\u2019s been part of That\u2019s what people remember. And this is where most agents miss the opportunity. They think their job is to describe the home. It\u2019s not. It\u2019s to translate what makes it meaningful. Because the difference between a property that gets viewed\u2026 and a property that gets felt\u2026 Is the message. That\u2019s the gap. Not a lack of quality. A lack of clarity in how that quality is communicated. This is why I enjoyed this conversation with Linda. Clear perspective. Strong point of view. And a reminder that the goal isn\u2019t to say more, It\u2019s to say what matters. Not noise. Clarity people can actually feel. Full episode dropping soon. In the meantime, we\u2019ll be sharing a few soundbites (like this one), from the conversation over the next couple weeks. \u2014David A. Moya Brand Architect | Chief Media Officer ","author_name":"The Real Podcast","author_url":"http:\/\/videosellsrealestate.com\/","html":"