{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Life Time's Innovation Hub, George Clooney's NA Beer, PE's $1B Pickleball Bet","description":" May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.  Today's top stories:  Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction   Today's episode is brought to you by AIIR \u2014 a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https:\/\/aiir.agency to learn more.  More from Fitt:  Fitt Insider breaks down the convergence of fitness, wellness, and healthcare \u2014 and what it means for business, culture, and capital.  Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe  Work with our recruiting firm \u2192 https:\/\/talent.fitt.co\/  Follow us on Instagram \u2192 https:\/\/www.instagram.com\/fittinsider\/  Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider  Reach out \u2192 insider@fitt.co ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41148505\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41148505"}