{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Win Without Being the Biggest","description":"In this episode of the Measure Success Podcast, Carl J Cox talks with&amp;nbsp;Alex Smith, founder of&amp;nbsp;Basic Arts&amp;nbsp;and author of&amp;nbsp;No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different.&amp;nbsp; Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans.&amp;nbsp; If you lead a business, manage a team, or want smarter growth decisions, this episode is for you. Listen now and rethink how your company stands out. Connect with Alex:&amp;nbsp; LinkedIn https:\/\/www.linkedin.com\/in\/alex-m-h-smith\/&amp;nbsp; Twitter https:\/\/x.com\/smithesq&amp;nbsp; Book No Bullsh*t Strategy Book Link https:\/\/basicarts.org\/book\/&amp;nbsp; Website https:\/\/basicarts.org\/ &amp;nbsp; ","author_name":"Measure Success Podcast","author_url":"http:\/\/measuresuccess.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41145610\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201543155"}