{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2430: 5 Ways to Write Killer Headlines That Move the Needle","description":"It\u2019s Monday, which means it\u2019s time for the latest installment of our 5 Ways to Monday series\u2026 and today, Rich goes back to his roots and talks about copywriting\u2013writing great headlines, to be specific. The headline is the \u201cad for the ad\u201d so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off\u2026 then he talks about headline starters, the headline bank, something he calls \u201cJohn Smith Headlines,\u201d then aggregating headlines, and creating your own headline vault. That\u2019s a lot of headlines! ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"