{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Cheap Shipping Can Cost You More","description":"Think delivery is just the boring part after the sale? That\u2019s where a lot of businesses screw it up. In this episode, Matthew R. Meehan and Luigi Rosabianca sit down with Randy Vlasic, founder of LIWMI Logistics, to talk about what really happens between \u201cit shipped\u201d and \u201cit showed up.\u201d  They get into why trucking gets hit first when the economy gets weird, why chasing the cheapest option can blow up in your face, and why delivery is part of your brand whether you like it or not.  Randy also breaks down how smaller trucking operations survive, what strong logistics support actually looks like, and why service still beats price when the stakes are high.   \ud83c\udf78 What you'll hear in this episode: What third-party logistics actually does Why trucking feels market pain before everyone else How fuel spikes wreck transportation costs fast Why \u201ccheap shipping\u201d can become an expensive mistake Delivery is part of the customer experience, not an afterthought How small carriers compete in a fractured market Why long-term shipping relationships beat transactional buying What logistics brokers really do beyond booking freight How Randy scaled with a remote team and support-first model The bigger mission behind Life Is What We Make It   \ud83d\udca1 Notable Takeaway: \u201cTrucking is a good indicator of what\u2019s happening in the world. They see it first.\u201d   \ud83d\udc64 About our Guest: Randy Vlasic is the founder of LIWMI Logistics and host of the Life Is What We Make It Podcast. He built his name in logistics by solving ugly business problems, building strong teams, and turning hard lessons into a bigger mission.    \ud83c\udfa7 Why Listen: Listen to the full episode, then ask yourself one uncomfortable question: are you buying shipping based on price, or based on what it does to your brand?   \ud83d\udd17 Links + Stuff Website (Logistics): https:\/\/liwmilogistics.com Personal Brand: https:\/\/randyvlasic.com LinkedIn: https:\/\/www.linkedin.com\/in\/randyvlasic\/ Instagram: https:\/\/www.instagram.com\/randyvlasic\/     \ud83d\udd14 Enjoyed the episode? Subscribe so you don\u2019t miss future conversations on business growth, funding, strategy, and the stuff most people don\u2019t explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.     \ud83c\udfa7 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: \u2022 Official site: https:\/\/theliquidlunchproject.com \u2022 Apple Podcasts: https:\/\/podcasts.apple.com\/us\/podcast\/the-liquid-lunch-project\/ \u2022 Spotify: https:\/\/open.spotify.com\/show\/12HPEDMmsbfsp8tHt5LiZJ \u2022 Audible: https:\/\/shorturl.at\/6j4vz\u2022 YouTube (full episodes + clips): https:\/\/www.youtube.com\/@Credit_Banc     \ud83d\udcec Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy\u2026without the noise. Subscribe here: \ud83d\udc49 https:\/\/theweeklyfromshieldadvisory.substack.com\/     \ud83d\udcbc Need funding or working capital? If today\u2019s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. \ud83d\udc49 Book a free 15-minute call here: https:\/\/shorturl.at\/LwxsA   \ud83d\udcf2 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don\u2019t make it into the episode. \u2022 Matt Meehan: https:\/\/www.instagram.com\/matthew.r.meehan \u2022 Luigi Rosabianca: https:\/\/www.instagram.com\/luigi_rosabianca \u2022 The Liquid Lunch Project: https:\/\/www.instagram.com\/theliquidlunchproject\/     \ud83d\udcac One last thing Know a business owner who would appreciate this conversation? Send them the episode. That\u2019s how this show grows. ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"