{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 448 \u2013 The Most Dangerous Place to Run a Dog Daycare\u2026 The Middle of the Market","description":"Are you stuck in the middle of the market\u2026 busy, stressed, and still not making enough money? Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them? And what if the fastest way to grow your profits wasn\u2019t to take more dogs\u2026 but to deliberately attract more of those better clients? In this episode, I\u2019m recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I\u2019m unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog owners. Every time I get a room full of daycare and pet resort owners together, the same truth shows up \u2014 dramatic change usually comes from pulling just a few key levers, and it\u2019s almost never the lever owners think they should be focused on. Using a recent article about Disney\u2019s pricing strategy as a backdrop, I explain why trying to stay in the middle of the market is one of the most dangerous places to run a dog daycare. Disney has moved away from mass accessibility and toward higher spend per guest, fewer people in the parks, and a better overall experience. I believe the same shift is happening in dog daycare and pet resorts \u2014 and the owners who understand it early will be the ones who thrive. If you\u2019ve been wondering whether premium positioning is really worth it, or whether it\u2019s time to move away from the \u201cwarehouse-style\u201d model, this episode lays out exactly why the future belongs to businesses that do more with fewer, better-fit clients. In this episode, you\u2019ll discover: Why the Middle of the Market Is So Dangerous \u2013 How being \u201caverage\u201d keeps you busy, stretched, and underpaid. What Disney Can Teach You About Profit \u2013 Why fewer customers spending more can create a far stronger business. The Power of Intentional Targeting \u2013 How attracting affluent dog owners changes the quality of your clients and your margins. Why Volume Isn\u2019t the Answer \u2013 How more dogs often leads to more pressure, more stress, and less profit. What Premium Really Creates \u2013 Why a more experiential, personalised model makes your business more enjoyable, profitable, and valuable. If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: petbusinessmarketing.com\/successacademy Thanks to PawPal our amazing show sponsor! Check them out here  ","author_name":"The Poodle to Pitbull Pet Business Podcast","author_url":"http:\/\/poodletopitbullpetbusinesspodcast.libsyn.com\/website","html":"