{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Gross Income Is a Lie \u2014 Here's What to Ask Instead (Ep. 267)","description":"Gross income is a sales pitch. Net income is the truth. Here are the questions you need to ask. \ud83d\udc49 Follow Mary Jo Here: https:\/\/www.youtube.com\/channel\/UCXYvzroUouEMsTGKFw5nJHQ  Everybody's talking about how much money you CAN make. Nobody's talking about how much you actually KEEP. Let's fix that. In this solo episode, Mary Jo breaks down the gross vs. net income trap that catches new and experienced business buyers alike. Using real-world examples \u2014 tote rental businesses, car washes, Jiffy Lube franchises, and Airbnb \u2014 she walks through the questions you MUST ask before you fall in love with a business opportunity. Here's what you'll learn:  \u2705 Why most business owners quote gross \u2014 and why it's almost meaningless  \u2705 The "un-fudged" net income question that reveals the real picture  \u2705 How to factor in owner draws, distributions, and personal expenses run through the business  \u2705 Why a $100K\/year tote business might not be worth your time when you calculate the hourly rate  \u2705 What a car wash owner told MJ that instantly killed her interest ("it's like having milk cows")  \u2705 The difference between buying a job and building an asset  If you're evaluating a business to buy, a side hustle, or a "passive income" opportunity \u2014 this episode is your due diligence checklist.  \ud83d\udc49 Get the book: https:\/\/www.withoutthebank.com\/book  \ud83d\udd14 Subscribe for new weekly episodes \ud83d\udc4d Share this video with someone you love \ud83d\udce7 Reach out with your questions or what you want to learn in future episodes Website: https:\/\/www.withoutthebank.com  \ud83d\udc8c Email: maryjo@withoutthebank.com ","author_name":"Without the Bank Podcast","author_url":"https:\/\/withoutthebank.com","html":"