{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How HYROX Is Helping Gyms Grow Revenue, Retention &amp; Memberships with Andrew Sugerman (S6 E1)","description":"HYROX is no longer just an event. It\u2019s becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners. You\u2019ll learn: - Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved If you\u2019ve been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens. &amp;nbsp; Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what\u2019s ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should attend or compete in a HYROX event &amp;nbsp; Take the Next Step: Become an FBP Insider (7 days free) https:\/\/fbpinsiders.fitnessbusinesspodcast.com\/ Free live online events for fitness leaders https:\/\/fitnessbusinesspodcast.com\/onlineevents - Have a say in Season 7! https:\/\/fitnessbusinesspodcast.com\/season-7\/ &amp;nbsp; Our Guest: Andrew Sugerman:&amp;nbsp; - Website: https:\/\/centr.com\/ - LinkedIn: https:\/\/www.linkedin.com\/in\/andrew-sugerman\/  - Instagram: https:\/\/www.instagram.com\/centrfit\/?hl=en&amp;nbsp; &amp;nbsp; REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com &amp;nbsp; Merch Sponsor Mystery Shopping for Fitness Businesses: https:\/\/mysteryshoppingforfitnessbusinesses.com.au\/&amp;nbsp; &amp;nbsp; This Episode\u2019s Supplier Dan Duran, VP of Lionel University Lionel University: https:\/\/www.lionel.edu\/ Dan\u2019s LinkedIn: https:\/\/www.linkedin.com\/in\/dan-duran-03473535\/ Lionel University\u2019s LinkedIn: https:\/\/www.linkedin.com\/school\/lioneluniversity Facebook: https:\/\/www.facebook.com\/LionelUniversity&amp;nbsp; Instagram: https:\/\/www.instagram.com\/lioneluniversity\/&amp;nbsp; &amp;nbsp; Thank you to the partners who support The Fitness Business Podcast: - World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https:\/\/www.worldinsurance.com\/ - MXM: Provides software for fitness clubs to manage member experience. https:\/\/www.mxmetrics.com - Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment.  https:\/\/matrixhomefitness.com\/ - Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https:\/\/yangasportswater.com\/ - Centr: Fitness and wellness app offering workouts, nutrition, and meditation. https:\/\/centr.com\/&amp;nbsp; &amp;nbsp; About Our Guest: Andrew Sugerman is an accomplished executive and strategic leader with a proven record of driving transformational growth across global consumer, commercial, media, and digital businesses. A former senior executive at The Walt Disney Company, where he oversaw an $800M P&amp;amp;L and built Disney\u2019s global digital media and publishing platforms, he brings deep expertise in strategic planning, content development, operations, and revenue generation. Currently the CEO of Centr, a global wellness brand co-founded with Chris Hemsworth, Sugerman has successfully scaled the business through innovative product. &amp;nbsp; Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! ","author_name":"Fitness Business Podcast: Leadership, Innovation, and Profit","author_url":"https:\/\/fitnessbusinesspodcast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41063485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201322260"}