{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#484 The Anatomy of a Great Remodeling Testimonial","description":"How well does your company share stories of your past work? Many remodeling companies know that client testimonials are important, but are wasting the opportunity because of a lack of understanding around what a testimonial is supposed to do. In this episode Logan and Aaron are breaking some of the most impactful lessons they've learned over the years making impactful testimonials that actually sell more work. They walk through why most testimonial videos fail, the biggest mistakes contractors make when trying to capture them, and what it actually takes to create a video that builds trust and drives real buying decisions. From choosing the right setup (DIY vs. photographer vs. videographer) to structuring the story, asking the right questions, and editing for impact, this episode is a full behind-the-scenes look at how high-performing testimonial videos are made. If you\u2019ve ever thought, \u201cWe should probably get a testimonial for this project,\u201d but weren\u2019t sure how to do it right\u2014this episode will save you time, money, and frustration.   Resources Mentioned in the Video: Client Testimonial Questions PDF https:\/\/drive.google.com\/file\/d\/1S2pCv3sASWny_2iWiLqCilz80PBf7r1Z\/view?usp=sharing 7 Tips for Recording Better Testimonials https:\/\/youtu.be\/L_wE3-qPWf8?si=ezSGJRlvmnYPVbPW Finished Testimonials We Created for Frei Remodeling https:\/\/youtube.com\/playlist?list=PLoQIN5NPd7wdXN_xyKCRUGhcemMnr7AFD&si=C0JaPttzZDjO24xV 00:00 \u2014 Why storytelling is the key to building trust with testimonials 01:28 \u2014 Why video testimonials are harder than they seem 04:13 \u2014 The biggest mistakes remodelers make 05:46 \u2014 DIY vs. hiring help: pros and cons 10:09 \u2014 \u201cArchitectural Digest vs. TikTok\u201d style videos 14:05 \u2014 The 3 core components: filming, story, and editing 18:07 \u2014 What testimonial videos are actually used for 20:54 \u2014 How to prep before filming (finding the story) 24:02 \u2014 Identifying the core storyline 29:29 \u2014 Setting up the interview and camera positioning 37:44 \u2014 The exact questions to ask clients 55:06 \u2014 What B-roll is and why it matters 01:00:10 \u2014 Editing, pacing, and keeping attention 01:12:50 \u2014 Why editing is the most important part   ","author_name":"Contractor Growth Network","author_url":"http:\/\/contractormarketingtips.libsyn.com\/website","html":"