{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Starwood Makes Its Hotels Feel Different: Nature, Soul, and Experience","description":"Starwood Hotels builds 1 Hotels, Treehouse, and Baccarat around one idea: products need emotion and soul, not templates. While hosting Starwood\u2019s annual conference, I talked with Raul Leal, CEO of Starwood Hotels, about differentiation through nature-led design, human experience, and AI-driven personalization that stays human. \ud83c\udf3f Raul says nature-led \u201chardware\u201d sets the tone the second guests walk in \ud83e\udd16 He uses AI to understand preferences and deliver better moments on-property without creeping people out \ud83c\udf7d\ufe0f He treats F&amp;amp;B as brand identity, not a side business \ud83d\udcb0 He focuses on total revenue per customer instead of RevPAR-only thinking \ud83c\udf81 He frames the mission program as affiliation plus perks, not points for points\u2019 sake \ud83d\udc65 He uses guest and employee focus groups to keep the brands honest Thanks to Actabl for supporting this episode. Actabl gives you the power to profit. Visit Actabl.com. Want the weekly roundup of news, videos, and what you might\u2019ve missed? Text HOTEL to 66866 for #NoVacancyNews. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41056115\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41056115"}