{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 126: Stop Chasing Followers \u2014 Do This Instead","description":" Are you spending hours creating content\u2026 but not seeing results? If your follower count is growing (or not), but your revenue isn\u2019t \u2014 this eisode is for you. &amp;nbsp;   In this episode of Simple Marketing Academy, I\u2019m breaking down one of the biggest mistakes small business owners make on social media: chasing followers instead of focusing on what actually drives sales.   You\u2019ll learn: &amp;nbsp;   Why follower count is a vanity metric   What metrics actually matter for your business   3 simple shifts to turn your social media into a lead-generating tool   How to stop the content hamster wheel and start seeing real results   &amp;nbsp; If you\u2019re ready to stop guessing and start using marketing that actually works \u2014 you\u2019re in the right place.   &amp;nbsp;   RESOURCES MENTIONED IN THIS EPISODE:   A Simple Guide To Email Marketing For Small Business Owners  https:\/\/www.youtube.com\/watch?v=Zt_tmTHGiK8   Lead Generation &amp;amp; Email Marketing Strategy For Small Businesses  https:\/\/www.youtube.com\/watch?v=cGsomRoRh40   Does Your Small Business Need Lead Magnets?  https:\/\/www.youtube.com\/watch?v=j2YF0XbXoEM   FREE Small Business Marketing Resources  https:\/\/www.foxsocialmedia.com\/resources-for-free  ","author_name":"Simple Marketing Academy - by Fox Social Media","author_url":"https:\/\/www.foxsocialmedia.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41053585\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201297730"}