{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 141: What No One Is Telling You About AI in Hospitality","description":"I feel like everywhere I turn right now, someone is talking about AI\u2026how fast it is, how efficient it is, how it can replace entire roles on your team. And while I do think there\u2019s a place for it (and we\u2019re absolutely exploring that on the operations side of our businesses), I\u2019ve had this growing tension around how it\u2019s being used in marketing\u2026 especially in hospitality. Because here\u2019s the reality I can\u2019t ignore: so much content is starting to sound the same. Same captions, same emails, same listing language. And when everything feels templated and mass-produced, we lose the very thing that actually drives bookings, connection. This episode is me unpacking that in real time. The good, the bad, and honestly\u2026 the ugly of what I\u2019m already seeing happen as more people lean on AI without a real strategy behind it. I talk through where I think AI actually makes a lot of sense (like supporting your team, reducing burnout, streamlining backend systems), but also where I think we need to be really careful. Because if your brand isn\u2019t clear, if your messaging isn\u2019t rooted in a real guest experience, AI is only going to amplify what\u2019s already broken. More content isn\u2019t the answer. Better, more intentional content is. We also get into what this means for trust. Because at the end of the day, hospitality is human. It\u2019s how your guest feels before they book, during their stay, and after they leave. And if your marketing starts to feel robotic, overly polished, or disconnected from reality, you\u2019re not just missing bookings\u2026 you\u2019re eroding trust. That\u2019s a much bigger problem. My hope with this episode is that it challenges you a little bit. Not to avoid AI, but to use it differently. As a tool, not the strategy. To double down on your story, your perspective, your brand voice\u2026 the things AI can\u2019t replicate. Because the brands that are going to win in this next season are the ones that feel real. If you want support building a brand and marketing strategy that actually converts to direct bookings, you can connect with us at theweberco.com. And if you\u2019re not already, come hang out with me on Instagram. I'm always sharing more behind the scenes there. ","author_name":"Branded & Booked","author_url":"https:\/\/anchor.fm\/astoldbyus","html":"