{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Mohegan Sun Marketing: How a Casino Resort Personalizes Loyalty Fast","description":"During the recently held DUETTO PERFORM, I interviewed Jesse Sturges, Director of Strategic Marketing at Mohegan Sun, about how one of the world\u2019s largest casino resorts uses loyalty, influencers, and faster recognition to connect guests to tailored experiences. \ud83c\udfb8 Mohegan Sun marks 30 years at the property and 25 years for the arena, with Metallica booked for two nights \ud83d\udce3 Jesse uses influencers as a real growth lever, including slot influencers from New England and Vegas \ud83e\udde0 Jesse focuses on motivation: who guests follow, what they respond to, and how to connect them to tailored experiences \ud83c\udfad The resort runs multiple experiences at once\u2014comedy, concerts, shows\u2014so different customers build different trips \ud83c\udff7\ufe0f Jesse\u2019s biggest tip: show loyalty value immediately, not after 10\u201325 stays, and personalize faster Want the weekly roundup of news, videos, and what you might\u2019ve missed? Text HOTEL to 66866. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41015300\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41015300"}