{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Growing Wine Brands: Digital Strategies and Innovation with Molly Bossardt","description":"I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt.  I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen.   Molly Bassard proves that you don\u2019t have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries remain rooted in old soil, even as marketing spins ever faster into the future. By tuning in, you\u2019ll quickly learn how Molly peeled back the layers of an industry famous for its dusty traditions and discovered a staggering lack of digital innovation, especially among smaller and mid-sized wineries. She exposes why so many vintners are hesitant\u2014even averse\u2014to marketing, and why most farmers don\u2019t realize that great wine is only half the job. Molly demystifies what a modern marketing strategy really looks like, from omnipresent email campaigns to the power of influencers, and explains why hiring \u201cmy niece who's good at Instagram\u201d isn\u2019t enough. You\u2019ll get a candid lens into the digital uphill climbs wineries face, why foot traffic still matters in a world obsessed with e-commerce, and how to nurture a genuine community rather than chase short-term trends. Molly also uncorks the realities and limitations of AI in creativity-driven industries, dashing the fantasy that robots can replace passionate marketers. Perhaps most intriguingly, you\u2019ll discover what true innovation means when it comes to wine\u2014hint: it has less to do with trendy packaging, and more to do with reimagining sustainability, experience, and storytelling. By episode\u2019s end, you\u2019ll know why good marketing can\u2019t be handed off to just any agency, and you\u2019ll see how the future of wine lies not in resisting change, but in embracing creative risk. Expect to come away with an insider\u2019s map to the new digital terroir, one meaningful strategy at a time.     ","author_name":"Wine Talks with Paul K.","author_url":"https:\/\/www.winetalkspodcast.com","html":"