{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Market Eminence, with David Newman","description":"Episode 232 There is a quiet, enduring power in wisdom that resists the urge to conform. Wise people refuse to abandon their convictions. It\u2019s not obvious who will be the Wise character in These Stories, the role often casts them as having lowly beginnings or in the shadow of others who are more powerful. But they speak out anyway, even if they are mocked or sidelined. Take: Don Quixote\u2019s sidekick Sancho Panza, whom Quixote usually makes fun of, becomes so well known for his practical wisdom that he becomes a Governor. In the story of Sidharrtha, when the prince leaves his palace, he is called a fool and so-called teachers treat him as an outcast. They never reach enlightenment but he ultimately does.To Kill a Mockingbird\u2019s Atticus Finch, the lawyer in the deep South who was shunned by his community for taking on an unwinnable case. Though he lost, townspeople credited him as \u201cthe only man in these parts who can keep a jury out so long in a case like that.\u201d Sheherazade, the woman in One Thousand and One Nights who was facing execution at dawn, but who told cliffhanger tales that stalled the king\u2019s command, saving her life. Lastly, the Young boy In The Emperor\u2019s New Clothes, where everyone believed the lie that only smart people could see the emperor\u2019s clothes, so no one said anything as he walked by. The boy\u2019s exclamation brought what everyone knew to be true into the open. These fictional characters remind us that while the truth may be unpopular at first, people eventually realize they should listen to, and follow the person who said it.   They remind us that when leaders step up, share their convictions, act as the voice of reason, they will ultimately triumph.  Our guest\u2019s new book says that any company wanting to  lead their category.must fearlessly shout out what they know to be true. The title \u201cMarket Eminence,\u201d refers to the position of category authority that leaders who do this can reach. Its tone is as bold as his previous books Do It! Selling, Do It! Speaking and Do It! Marketing. He is also an advisor who works with marketers, salespeople and executives, host of a 500+ episode, top-ranked podcast  called The Selling Show.  Let\u2019s welcome back this previous show guest from Bryn Mawr Pennsylvania, David Newman. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.   ","author_name":"Funnel Reboot podcast","author_url":"https:\/\/funnelreboot.com","html":"