{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"336. Anthony Geisler, Founder &amp; CEO of Sequel Brands","description":"Today, I'm joined by Anthony Geisler, founder &amp;amp; CEO of Sequel Brands. &amp;nbsp; A multi-brand fitness and wellness platform, Sequel Brands\u2019 portfolio of concepts span Pilates, stretching, EMS, and longevity.&amp;nbsp; &amp;nbsp; In this episode, we discuss building futureproof franchises. &amp;nbsp; We also cover: &amp;nbsp;  Sequel\u2019s five-brand platform&amp;nbsp;  Scaling longevity-focused experiences Consumer behavior shifts across modalities&amp;nbsp;   Subscribe to the podcast \u2192 insider.fitt.co\/podcast&amp;nbsp; Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider&amp;nbsp; &amp;nbsp; Website: www.sequelbrands.com Explore all five brand concepts on the site. &amp;nbsp; - &amp;nbsp; The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. &amp;nbsp; Fitt Talent: https:\/\/talent.fitt.co\/&amp;nbsp; Consulting: https:\/\/consulting.fitt.co\/&amp;nbsp; Investments: https:\/\/capital.fitt.co\/&amp;nbsp; &amp;nbsp; Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market challenges (31:10) COVID and Delta variant timing (32:07) Why keep building (33:28) Franchise life realities (35:14) Future acquisition appetite (36:11) Where to learn more (36:29) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41010610\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201167175"}