{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Get Podcast Leads Without Paid Ads With Tom Schwab of Interview Valet","description":"S6:E42 The market is louder than ever, yet trust feels like a rare commodity. Many founders are visible but not chosen. They generate impressions, traffic, and activity, yet still lack meaningful conversations with ideal buyers. If people don\u2019t trust you, they won\u2019t engage. If they don\u2019t remember you, they won\u2019t refer you. If your growth depends only on ads, it remains fragile. Tom Schwab joins Dr. LL to discuss how podcast guesting can create a more durable path to authority, relationships, and revenue. \ud83d\udc64 Guest Tom Schwab, Interview Valet Leader in podcast interview marketing and relationship-based lead generation \u26a0\ufe0f Core Problems   Transactional outreach fatigue  Overreliance on paid traffic  Weak authority positioning No system for converting credibility into pipeline  \ud83e\udd61 Practical Takeaways  Go where trust already exists  Share expertise in long-form conversations  Build follow-up systems after appearances  Measure relationships, not just reach  \u23f1\ufe0f Timestamps 0:00 The trust deficit in marketing 7:18 Why podcasts work differently 15:42 Authority through conversation 26:10 Systems that convert interviews 36:40 What to build next \ud83d\udd16 Who This Episode Is For B2B founders, advisors, agencies, consultants, executives Signal clarity grows when trust precedes promotion. Presented by STEERus. Subscribe, share, and follow for more grounded conversations. \u2705 Subscribe for weekly conversations on entrepreneurship&amp;nbsp; \ud83d\udd01 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https:\/\/www.youtube.com\/@DrLLSmallBusiness Instagram: https:\/\/instagram.com\/steerus LinkedIn: https:\/\/www.linkedin.com\/company\/steerus Twitter: https:\/\/x.com\/steerus_io &amp;nbsp; #podcasting #podcast #marketing #entrepreneur #smallbusiness ","author_name":"Small Business Stories","author_url":"https:\/\/steerus.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41010320\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201785005"}