{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Brand Power","description":"Episode Summary In Part Two of this Brand Retro \u201cLost Episode,\u201d Mike Brevik continues his conversation with Chris Bolton of Murmur Creative, diving deeper into the evolving relationship between branding, technology, and client expectations. The discussion tackles the growing hype around artificial intelligence and how it is reshaping perceptions of creativity, marketing value, and agency work. Mike and Chris break down why AI should be viewed as a tool rather than a replacement for human insight and why context, experience, and problem-solving still define great branding. They also explore how agencies can build stronger client relationships through transparency, retainers, and deeper collaboration. Ultimately, the conversation reinforces a core truth: while technology changes, the power of branding remains one of the most important drivers of business growth. Links &amp;amp; Resources   murmurcreative.com   Home - BRAND RETRO PODCAST   Keywords branding strategy marketing agency AI in marketing client relationships creative agencies brand perception retainers transparency business growth digital marketing SEO branding value marketing misconceptions agency model &amp;nbsp;Highlights   00:00\u201301:00 \u2013 The challenge of defining \u201cmarketing\u201d and its evolving meaning   01:00\u201302:00 \u2013 Why agencies start with a trust deficit (1 good experience vs 10 bad ones)   02:00\u201303:00 \u2013 The Fiverr effect and commoditization of creative work   03:00\u201304:00 \u2013 Transparency as a tool to communicate value to clients   04:00\u201305:00 \u2013 The limits of hourly billing and the importance of perceived value   05:00\u201306:00 \u2013 \u201cHome run hitter\u201d analogy: why top-tier creative commands higher rates   06:00\u201307:00 \u2013 The subjectivity problem in design and branding   07:00\u201308:00 \u2013 2024 market uncertainty and shifting client expectations   08:00\u201309:00 \u2013 Branding as the core driver of exponential business growth   09:00\u201310:00 \u2013 Branding vs tactics: why ads alone won\u2019t scale a business   10:00\u201311:00 \u2013 Branding is not surface-level\u2014it\u2019s relationships and perception   11:00\u201312:00 \u2013 How consumers are unconsciously influenced by branding   12:00\u201313:00 \u2013 The shift from project-based work to long-term client relationships   13:00\u201314:30 \u2013 Retainers, transparency, and structured workflows (Kanban approach)   14:30\u201316:00 \u2013 Agencies as extensions of internal teams (augmentation model)   ","author_name":"Brand Retro with Cyberdogz","author_url":"https:\/\/www.cyberdogzmarketing.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41006145\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201157650"}