{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!","description":"This month on Pre-Loved, we\u2019re launching something new: the Resale Report, a monthly special podcast segment dedicated to the business of vintage and secondhand \u2014 made specifically for the small shop owners, solo sellers, and independent dealers. Joining me is Sloan Middleton-Mann, founder of Business of Vintage, the world\u2019s only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training \u2014 she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since. In our first conversation, we dig into the momentum behind Vintage Store Day \u2014 this year on May 16! \u2014 the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating. We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars. Whether you\u2019re planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one\u2019s for you. Let\u2019s talk shop. DISCUSSED IN THE EPISODE: WEBINAR: Vintage Store Day: Social Media & Press Strategy That Works [6:10] The resale market is growing four times faster than traditional retail \u2014 what that means for independent sellers right now [7:35] How social media has made vintage shopping more exciting and more challenging at the same time [10:53] How to make Vintage Store Day a special day, beyond any other Saturday your open your store. [13:13] How to market a special event beyond the flyer [16:55] 46% of resale shoppers now start their secondhand shopping discovery on social media \u2014 and what it means for how you think about your content [23:29] Storytelling ideas for Vintage Store Day and other special events [27:15] What to do after the event, and how to turn one great day into lasting momentum [34:13] Why authenticity is what's actually working on social media right now [37:08] How shops can use Vintage Store Day to land local press Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! \ud83d\udc9b - Emily ","author_name":"Pre-Loved Podcast with Emily Stochl","author_url":"http:\/\/emilymstochl.com\/","html":"