{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 215: The Visibility Strategy Your Nonfiction Book Needs","description":"In this episode, Jodi interviews Heidi Yarger to break down three of  the biggest myths around book visibility\u2014and what actually moves the needle for business owner authors.   Time Stamps: 00:00 \u2013 Intro and welcome back to Heidi 03:00 \u2013 Myth #1: Sharing your book cover is enough 07:30 \u2013 Why readers need to connect with you, not just your book 10:15 \u2013 Myth #2: Your launch is months away, so you can wait to market 12:00 \u2013 What a 6\u20139 month visibility runway looks like 16:30 \u2013 What to share before your book comes out (content ideas) 20:45 \u2013 Visibility vs. trust: what actually matters 23:30 \u2013 Myth #3: A great book will sell itself 27:00 \u2013 Why your presence gives your book meaning 30:00 \u2013 What happens after launch (and why most authors stop too soon) 34:00 \u2013 How Heidi works with authors (strategy + execution) 38:30 \u2013 Recap of the three myths 40:30 \u2013 Reading recommendations   Keywords: ook marketing, author platform, book visibility, nonfiction authors, business books, personal brand, book launch strategy, book marketing myths, author marketing, social media for authors, book promotion, publishing strategy, hybrid publishing, self-publishing marketing, traditional publishing marketing, content strategy for authors, thought leadership, book business strategy, author brand building, prelaunch marketing, business owners writing books, leaders writing books   Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Your Publisher Won\u2019t Do It for You: 3 Ways Authors Can Build Brand and Buzz Before Launch: https:\/\/spitfiregirldesign.com\/publisher Dog Medicine by Julie Barton Take What You Can Carry (linked in show notes) How to Read a Book (novel) Carrie Soto Is Back by Taylor Jenkins Reid About Our Guest: Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.   Website: https:\/\/spitfiregirldesign.com Instagram: https:\/\/www.instagram.com\/thespitfiregirl Linkedin: https:\/\/www.linkedin.com\/in\/heidiyarger\/ Pinterest: https:\/\/www.pinterest.com\/thespitfiregirl\/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https:\/\/docs.google.com\/document\/d\/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20\/edit?usp=sharing ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"