{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Become a MASTER Closer with Cole Gordon: An EOFire Classic from\u00a02022","description":"From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Cole Gordon, founder of Closers.io, is an 8-figure sales trainer who scaled his own team to 2.5 Million dollars per month in 2 years and now helps others achieve similar results. Top 3 Value Bombs 1. The seven reasons a prospect will buy are pain, doubt, cost, desire, money, support, and trust. 2. Pain is the first thing to identify on a sales call, and the conversation focuses on solving it. 3. High-ticket closing is lucrative because it solves problems where the money exchanges hands. Unlock the Power of Top 1% Sales Talent - Closers IO Sponsor HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days. ","author_name":"Entrepreneurs on Fire","author_url":"https:\/\/www.EOFire.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40988835\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40988835"}