{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Everyone\u2019s in Sales, and Everyone can Get Better at Selling with Lex Friedman","description":"Lex Friedman spent fifteen years on the business side of podcasting as a cofounder and chief revenue officer. He\u2019s been acquired five times and now runs a revenue growth consultancy. Top 3 Value Bombs 1. You don\u2019t build to sell, you build to be great. Focus on creating something valuable and the acquisitions will follow. 2. Sales isn\u2019t sleazy when you\u2019re honest. Be human, be transparent, and price based on value to build lasting trust. 3. Business is personal. Remembering the human side of every deal, decision, and discussion is the key to meaningful success. Visit Lex\u2019s website and learn more about growing revenue or navigating sales - Lex Friedman Consulting Sponsor HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Hostinger - Visit Hostinger.com\/ONFIRE, use code ONFIRE for 20% off, and build your site today. Revenued - Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com\/fire. ","author_name":"Entrepreneurs on Fire","author_url":"https:\/\/www.EOFire.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40988580\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40988580"}