{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Four Pillars, One Complete Roofing Strategy","description":"In this episode of Roofing Road Trips\u00ae, Heidi J. Ellsworth and Shane Millwood of BITEC take a deep dive into BITEC\u2019s comprehensive approach to roofing and how the company has built a full portfolio of solutions over four decades. The conversation explores BITEC\u2019s four pillars of roofing and how each supports long-term roof performance. Listeners will learn how the company\u2019s built-up and modified bitumen systems have evolved, where StrongHold\u2122 single-ply membranes fit in modern construction and how Storm Breaker\u2122 coatings extend roof life. Learn how BITEC\u2019s expansion into service and repair products reveals how changing contractor needs and market demands shape a more complete, lifecycle-focused roofing offering.&amp;nbsp; Learn more at RoofersCoffeeShop.com!&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/ &amp;nbsp; &amp;nbsp; Are you a contractor looking for resources? Become an R-Club Member today! https:\/\/www.rooferscoffeeshop.com\/rcs-club-sign-up &amp;nbsp; &amp;nbsp; Sign up for the Week in Roofing!&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/sign-up &amp;nbsp; &amp;nbsp; Learn more about BITEC here!&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/directory\/bitec-inc &amp;nbsp; Follow Us! &amp;nbsp; https:\/\/www.facebook.com\/rooferscoffeeshop\/ &amp;nbsp; https:\/\/www.linkedin.com\/company\/rooferscoffeeshop-com &amp;nbsp; https:\/\/x.com\/RoofCoffeeShop &amp;nbsp; https:\/\/www.instagram.com\/rooferscoffeeshop\/ &amp;nbsp; https:\/\/www.youtube.com\/channel\/UCAQTC5U3FL9M-_wcRiEEyvw &amp;nbsp; https:\/\/www.pinterest.com\/rcscom\/ &amp;nbsp; https:\/\/www.tiktok.com\/@rooferscoffeeshop &amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/rss &amp;nbsp; &amp;nbsp; #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry&amp;nbsp; ","author_name":"RoofersCoffeeShop","author_url":"https:\/\/www.rooferscoffeeshop.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40941935\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200991070"}