{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Under Armour Is Rediscovering Their Identity With Kevin Plank (#75)","description":"Kevin Plank, founder of Under Armour, shares his journey from humble beginnings to building a global sports apparel brand. He discusses leadership lessons, brand identity, innovation, and the importance of resilience and purpose. &amp;nbsp;Key&amp;nbsp; Topics Kevin Plank's entrepreneurial journey Brand identity and storytelling Innovation in sports apparel Leadership and team building Resilience and overcoming challenges  Chapters 00:00 The Power of Focus and Intensity 01:54 Kevin Plank's Journey with Under Armour 08:18 Rebuilding Under Armour's Identity 10:17 The Hustle of Entrepreneurship 12:48 The Importance of Physical Products 16:17 Balancing Personal and Brand Identity 19:48 Lessons from Top Athletes 21:46 The Shift from Underdog to Competitor 23:54 Defining Success and Winning 26:16 The Future of Under Armour and Optimism     ","author_name":"The Non-Obvious Show","author_url":"https:\/\/nonobvious.libsyn.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40933640\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200974065"}