{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"540: Discover Why Visibility Isn\u2019t Fixing The Last Mile, with OneRail","description":"Bill Catania of OneRail talks about why visibility isn\u2019t fixing the last mile, simplifying complex tech stacks & translating AI investment into outcomes.  IN THIS EPISODE WE DISCUSS: [02.49] An introduction to Bill and OneRail, and how their commitment to innovation and collaboration has seen many of their customers become investors. \u201cAbout a third of our capital has come from our partners \u2013 and there\u2019s no greater compliment.\u201d [05.38] OneRail\u2019s attendance at Manifest over the years, and the current conversations dominating the show, from AI to partnership. \u201cAI is the topic of the day. I don\u2019t want to say it\u2019s an over-used term, but we have to be specific. Is it AI-native, agentic AI or AI optimization?\u201d [07.51] How OneRail has evolved alongside their customers needs, the current landscape of last mile, and how the big factors impacting it are translating into challenges for businesses. \u201cWholesalers have to solve problems further up in the order stream.\u201d \u201cWhen you have a start-up, you learn more about yourself as you grow. Our early positioning was last mile orchestration. That\u2019s not what we are any more. We\u2019re a transformation enabler for the whole order lifecycle.\u201d [12.21] Visibility alone doesn\u2019t solve problems \u2013 why execution is key. \u201cVisibility is a great thing, there\u2019s a lot of growth from a tech standpoint. But the industry is looking at visibility and saying: \u2018Now what?\u2019\u201d [14.39] Why visibility is only a starting point, how OneRail future-proofed their platform by building with AI from the ground up, and how companies should be using AI now. [22.43] Why early AI investments aren\u2019t necessarily driving the expected outcomes, the importance of simplifying complex tech stacks, and why AI is making SaaS solutions work harder. \u201cThere\u2019s a lot of experimentation, but it all comes back to working with solutions that are natively producing primary data. And you need to narrow your stack.\u201d [25.34] Turning AI and visibility into outcomes. \u201cThe problem is not having a clear vision of what the outcomes need to be\u2026 Be an expert in your outcomes. If you can\u2019t work backwards, I don\u2019t see how you can even implement an AI solution.\u201d [26.58] How OneRail implemented an AI delivery support solution, where AI answered 41% of calls for faster customer response times and increased profitability, and the importance of finding the balance between people and technology. [28.38] The opportunities for growth when you work with OneRail, how continuous improvement is critical to success, and why OneRail is putting a focus on profit-per-stop to turn transportation from cost center to revenue driver. [33.11] Bill\u2019s advice for making your next steps with AI a success. [36.40] The intersection of shopper marketing, payments and supply chain \u2013 what excites Bill about the future of the industry, and his predictions for 2026. RESOURCES AND LINKS MENTIONED: Head over to OneRail\u2019s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Bill on LinkedIn. If you enjoyed the show and want to hear more from OneRail, we have plenty more great content for you. Check out: 496: AI-Powered, Human-Led \u2013 Discover the Future of Routing, with OneRail 481: Combine the Power of In-House and Outsourced Fleet Management, with OneRail 461: Go Behind the Scenes of a History-Making Partnership, with OneRail and PepsiCo 440: Level Up Your Fulfillment Capabilities, with OneRail 419: Discover OmniPoint Inventory Visibility and Tackle Shrinkage, with OneRail 393: Get 100% Visibility Over Your Final Mile, with OneRail 349: Deliver a Frictionless Last Mile, with OneRail Check out our other podcasts HERE.     ","author_name":"Let's Talk Supply Chain","author_url":"https:\/\/www.letstalksupplychain.com","html":"