{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"B2B Marketing - The War Between Art & Science \u2013 Camela Thompson","description":"On this episode, I talk with Camela Thompson, who is a B2B thought leader, an entrepreneur, a podcaster, and an author. Camela and I discuss B2B marketing.  In particular, Camela explains \u201cThe War Between Art & Science\u201d \u2013 which includes issues related to digital marketing in today\u2019s world. We also talk about the ability to track and analyze results in different types of marketing. \u201cWe now have the ability to measure the impact of the creative item we\u2019re testing.\u201d \u2013 Camela Thompson Today on the Tech Leader Talk podcast: - How to solve the conflict between art and science in marketing  - A common website problem you can easily fix in a few minutes - How Camela's background in data has helped her succeed as a marketer - B2B priorities for tech companies - Modifying your website pages based on who is viewing the content Resources: The Revenue Marketing Report Podcast:  https:\/\/podcasts.apple.com\/us\/podcast\/the-revenue-marketing-report\/id1568810136 Book:  Non-Violent Communication by Marshall Rosenberg (https:\/\/www.nonviolentcommunication.com\/product\/nvc\/) Connect with Camela Thompson: LinkedIn:  https:\/\/www.linkedin.com\/in\/camela-thompson\/ Website:  https:\/\/www.camelathompsoncreative.com\/ Thanks for listening! Be sure to get your free copy of Steve\u2019s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https:\/\/stevesponseller.com\/book.   ","author_name":"Tech Leader Talk","author_url":"https:\/\/www.techleadertalk.com","html":"