{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"In conversation with Amanda, co-founder Eva","description":" On today\u2019s episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva\u2019s customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks. The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback.  Building trust with customers is crucial, especially for high-value online purchases.  https:\/\/eva.com.au\/ https:\/\/www.instagram.com\/amandaniu\/   Get in touch for 1:1 Business Coaching  Follow StartUp Creative and Kaylene Langford on Instagram  ","author_name":"StartUp Creative - Your go-to source for straight-up business advice","author_url":"http:\/\/startupcreative.com.au\/","html":"