{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S2-E38: What\u2019s REALLY Trending in SoCal Aquatics Right Now (w\/ Nolan's Aquarium)","description":"The aquarium world is getting smaller, more specialized, and far more innovative. Recorded at AquaSwap 2026, this conversation with Nolan of Nolan\u2019s Aquarium explores how the fish-keeping industry is evolving as hobbyists shift toward nano tanks, aquatic plants, and Madaka ricefish\u2014and why independent businesses need to evolve with them. Nolan shares how his business moved away from breeding large African cichlids and toward categories that better reflect what customers are actually looking for today. The conversation also dives into the growing appeal of micro reef systems, including portable, battery-powered saltwater setups that are opening new possibilities for hobbyists who want flexibility without sacrificing complexity. Along the way, Eric Triplet and Nolan discuss the role local fish clubs play in building knowledge, community, and long-term enthusiasm for the hobby. They also unpack why listening carefully to customer needs, stocking trusted specialty products, and staying close to the community remain some of the most important advantages an independent shop can have. Covered in this episode: \u2022 How shifting consumer demand is changing the direction of aquarium businesses \u2022 Why nano tanks, aquatic plants, and Madaka ricefish are gaining traction \u2022 What makes micro reef systems such a compelling innovation in the saltwater space \u2022 How local fish clubs help grow the hobby for beginners and experienced keepers alike \u2022 Why customer listening is essential for better recommendations and stronger business decisions \u2022 How specialized dry goods can help independent shops stand out \u2022 What authenticity looks like when stocking and recommending products \u2022 Why curiosity and everyday conversation starters can create unexpected business opportunities This episode offers a practical look at where the aquatic hobby is headed\u2014and what it takes to stay relevant, useful, and passionate in a rapidly changing niche. \ud83d\udd31 Links & Resources \ud83d\udea8 Sign Up for Eric\u2019s Email List https:\/\/forms.gle\/QdcEbai6yPmpzhyn7 \ud83d\udee0 Business & Sales Tools Contractor Sales Secrets https:\/\/contractorsalessecrets.com\/ Book a Call with Eric Triplett https:\/\/www.twtcontractorcoaching.com\/callwithtriplett FREE Contractor Sales Training https:\/\/www.twtcontractorcoaching.com\/cc \ud83c\udf3f Pond Industry Resources The Pond Digger https:\/\/theponddigger.com\/ Helix Pond Filtration http:\/\/helixpondfiltration.com\/ Fitz Fish Ponds \u2013 Koi Trips https:\/\/fitzfishponds.com\/koi-trips\/ Pond Trade Magazine https:\/\/www.pondtrademag.com\/ \ud83d\udcf1 Connect The Pond Digger on Instagram https:\/\/www.instagram.com\/theponddigger The Pond Digger on Facebook https:\/\/www.facebook.com\/theponddigger Train With Triplett on TikTok https:\/\/www.tiktok.com\/@trainwithtriplett \ud83d\udcc5 Events & Communities TWT Contractor Circle (Facebook Group) https:\/\/www.facebook.com\/groups\/twtcontractorcircle TWT Contractor Power Circle (Facebook Group) https:\/\/www.facebook.com\/groups\/twtcontractorpowercircle \ud83d\udcbc Sponsors LiveSwitch https:\/\/join.liveswitch.com\/TheDeepEnd ","author_name":"The Deep End with Eric Triplett","author_url":"http:\/\/theponddigger.libsyn.com\/website","html":"