{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How CPG Shelves Are Becoming A Sensory Battlefield","description":"Packaging and color have always influenced buying decisions, but in today\u2019s CPG landscape they\u2019re becoming two of the most powerful levers \u2013 capable of shaping perceived flavor and even determining whether a product makes it into the cart.  In this episode, the hosts explore how Kind Snacks\u2019 shift to paper wrappers surfaced unexpected changes in taste perception, while the explosive rise of ube and other visually striking ingredients underscores how \u201ccamera-ready\u201d products are driving real demand. It\u2019s a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf. Show notes: 0:20: TX Time. Rising In S.D. Tune In Today (And Tomorrow). Paper & Purple. Liv Real, With A Flip Phone. - The hosts preview upcoming meetups in New York City and Austin, alongside BevNET Live NYC 2026 and Naturally San Diego\u2019s Naturally Rising pitch competition. They thank a pair of \u201cangels\u201d for stopping by the office and tease an upcoming interview with Supernatural Ventures\u2019 Chris Robb on the Nombase Podcast. Ray highlights a Taste Radio episode chronicling the growth story of Toom garlic dip, before the conversation shifts to Mars\u2019 work scaling sustainable packaging for Kind bars and its potential influence on taste perception and consumer behavior. They also examine how vibrant colors \u2013 such as ube\u2019s striking purple \u2013 fuel social media buzz and inspire product innovation. The episode closes with product tastings spanning ube-coated macadamia nuts, nostalgic-style juice drinks, and a better-for-you energy beverage, followed by a creative marketing campaign featuring a redesigned flip phone aimed at encouraging real-world engagement over screen time. Brands in this episode: Kind Snacks, Mars, Toom, Nutrabolt, C4, Bloom, Svedka, Fila Manila, Sweety Mochi, Hawaiian Host, Umma Juice, Mauna Loa, Liv Real, Riot Energy, Hippie Energy    ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"