{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"242: Applying brand clarity in schools \u2013 5\/5","description":"The Insight Series with Charlie Maughan \u2013 Why school marketing works differently \u2013 Applied   In the final episode of \u2018Why school marketing works differently\u2019, Charlie explores what it looks like to apply brand clarity to a school.   He explores how a school brand is shaped by far more than marketing outputs alone, with every touchpoint contributing to how families interpret the school and how confident they feel in their decision. Charlie then shares a practical framework for assessing brand consistency, encouraging marketers to gather staff perspectives and opinions, testing the enrolment experience through mystery shopping, and auditing your school\u2019s communications and collateral to check whether your messaging is clear and aligned.  In the next topic, Charlie will unpack how parents form confidence \u2014 and what it means for the marketing strategy. Episode Links: The B2B Buyer Experience Report \u2013 6sense School Choice: A Research Report - Independent Schools Australia Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE The B2B Buying Journey: Key Stages and How to Optimize Them \u2013 Gartner Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"