{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Raise Capital | Chris Van Dusen Embraces Discomfort With ROI #507","description":"Getting rich isn\u2019t about working harder. It\u2019s about playing a different game entirely. In this episode of ROI Podcast\u2122, Chris Van Dusen, Senior Partner at Solyco Capital, breaks down how wealth is actually built behind the curtain\u2026 not the version you see on TikTok. We talk about: What private equity really does (without the jargon) Why most founders fail before they ever had a chance The difference between wealth preservation and wealth creation How high-net-worth investors think about risk and returns Why doing hard things on purpose is the only real edge Chris went from getting laid off 75 days into a new life\u2026 to building and selling multiple companies and now deploying capital at scale. This episode is part strategy, part reality check, and part \u201cyou\u2019re not working as hard as you think you are.\u201d If you want to understand money, business, and how deals actually happen\u2026 press play.     Chris Van Dusen isn\u2019t your typical finance guy who memorized a few buzzwords and now cosplays as an investor on LinkedIn. He\u2019s the guy who got punched in the face by real life, got back up, and decided to start building instead of complaining. After graduating from the College of William & Mary with a degree in economics, Chris entered the world of finance through real estate investment banking. Then the market did what markets do best\u2026 and nuked his job. Just 75 days after moving to California, he was unemployed. That\u2019s not a pivot. That\u2019s a shove. Instead of retreating, he became what he calls an \u201caccidental entrepreneur.\u201d Over the next decade, he built, scaled, and exited multiple companies, including selling three businesses across 2019 and 2021. He also raised funds in emerging sectors like cannabis, helped grow media companies, and worked directly with founders trying to not implode under pressure. Today, Chris is a Senior Partner at Solyco Capital, a vertically integrated private investment firm focused on capital solutions for growth-stage companies. His role is simple to explain but hard to execute: find great companies, structure capital around them, and deliver meaningful returns for investors. Translation: he\u2019s betting on jockeys, not just horses. Chris works closely with high-net-worth individuals, family offices, and institutional investors, helping them deploy capital into alternative assets and private deals with asymmetric upside potential. The kind of deals most people don\u2019t even know exist. Beyond finance, Chris brings a discipline-first mindset shaped by his background as a former Division I pitcher and a Brazilian jiu-jitsu black belt. His philosophy is blunt: do hard things on purpose, or life will pick hard things for you anyway.  Whether it\u2019s grinding through entrepreneurship, surviving market cycles, or getting choked out on a mat for 10 years straight, Chris has built a reputation for embracing discomfort instead of avoiding it. And that mindset shows up in everything he does. Episode sponsored...  \ud83d\udca6 by ZUPYAK - The first search optimized AI writer. https:\/\/www.Zupyak.com \u2192 promo code \u2192 SWEAT  \ud83d\udca6  Flodesk email marketing - you get 50% off by hitting this link https:\/\/flodesk.com\/c\/AL83FF \ud83d\udca6  Incogni remove you personal data from public websites 50% off https:\/\/get.incogni.io\/SH3ve \ud83d\udca6  by SQUARESPACE website builder \u2192 https:\/\/squarespacecircleus.pxf.io\/sweatequity \ud83d\udca6  by CALL RAIL call tracking \u2192 https:\/\/bit.ly\/sweatequitycallrail \ud83d\udca6  by LINKEDIN PREMIUM - 2 months free! \u2192 https:\/\/bit.ly\/sweatequity-linkedin-premium \ud83d\udca6  by OTTER.ai \u2192 https:\/\/otter.ai\/referrals\/AVPIT85N Hosts\u2019 Eric Readinger & Law Smith \ud83d\udd17s - https:\/\/www.LawSmithWorks.com - https:\/\/www.Tocoba.ga Getting fired might be the best thing that ever happens to you. Not emotionally. Financially. In Episode 507 of ROI Podcast\u2122, we sit down with Chris Van Dusen, Senior Partner at Solyco Capital, to break down what actually separates people who build wealth\u2026 from people who just talk about it on Instagram. We get into: - Why most startups fail (hint: it\u2019s not the idea)  - How private equity actually evaluates founders  - The real difference between rich people and everyone else  - Why \u201csitting in the suck\u201d is the only competitive advantage that matters  - How to invest like someone who already has money  Chris also explains how ultra-wealthy investors think about risk, why alternative assets exist, and how normal people misunderstand capital allocation entirely. Plus: - NIL deals and why most athletes won\u2019t see real money  - Jiu-jitsu as the ultimate ego killer  - Burnout, seasons of life, and why balance is a myth  If you\u2019ve ever wondered how deals actually get done behind the scenes\u2026 this is the episode. \ud83c\udfaf Watch. Learn. Then go do something uncomfortable. --- ","author_name":"ROI Podcast\u2122 \u2014 the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger","author_url":"https:\/\/www.roishow.com","html":"