{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You\u2019re Missing the Most Important Hire in Your Business\u2026 And It\u2019s Not Who You Think","description":"Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan \u201cThe Radio Man\u201d Hustad The What It Takes Radio Company presents another adventure\u2026 another expedition\u2026 and this one might just disrupt the way you think about your entire business. Let me start with a simple\u2014but slightly inconvenient\u2014idea: You are probably missing a very important person in your business today. And no\u2026 it\u2019s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we\u2019re not just entering a digital economy\u2014we\u2019re entering a performance economy. It\u2019s not enough to know something, build something, or market something. You must communicate it\u2014clearly, powerfully, and consistently. That\u2019s broadcasting. There\u2019s a difference between someone who does a podcast and someone who is a broadcaster. Broadcasting is not just a skill. It\u2019s a state of mind. It\u2019s curiosity. Presence. Connection. The best broadcasters are the most curious people in the room. Every person has a story. The question is\u2014are you curious enough to discover it? Every person you meet is wearing an invisible sign that says: \u201cPlease tell me I\u2019m important.\u201d Read the sign. In today\u2019s world, your communication determines your success. Your Zoom calls matter. Your videos matter. Your voice matters. If you want to succeed today, you must learn how to perform across media. This is the new degree: Master of Self-Expression. THINGS TO REMEMBER We are living in a performance economy. Communication is core strategy. Curiosity drives connection. THINGS TO SHARE Every business needs a CBO. Curiosity is power. Broadcasting is identity. THINGS TO ACT UPON Improve your communication skills. Invest in your presence. Develop or hire a CBO. A PERSONAL CHALLENGE If you can\u2019t communicate it, you can\u2019t scale it. A CLOSING BENEDICTION May you find your voice in a noisy world. May your curiosity open doors. May your message reach those who need it most. You are not just building a business. You are broadcasting a story. Make it worth hearing. ","author_name":"Inconvenient Ideas with Stan Hustad...the Radio Man","author_url":"https:\/\/witradio.net\/","html":"