{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Stand Out When Every Seller Sounds the Same","description":" In this episode, Fred is joined by Gearoid Cox, founder of Sales Pipeline, to explore why selling feels harder in a world full of noise, new vendors, and empty promises.   From early-stage founders doing all the selling\u2026 to the challenge of building trust when buyers are more cautious than ever, this conversation digs into what actually helps sales teams stand out today.   The big theme running through the episode is simple:   Trust matters more than ever. And screaming value is not the same as creating it.   Key Takeaways Buyers are more educated, more cautious, and slower to trust Trust sits in three places: the brand, the solution, and the seller Founders often underestimate how hard sales becomes once they move beyond their own network Great selling is about understanding the problem, not shouting about the product The more noise in the market, the more important calm, relevant selling becomes Real growth happens when sales, marketing, and service all learn from the customer together   It may be easier than ever to reach people.   But it is harder than ever to earn their trust and stand out.   That means modern sellers need to be more relevant, more thoughtful, and far less generic.   About Gearoid Cox   Gearoid Cox is founder of Sales Pipeline, helping early-stage businesses build realistic, effective sales systems that go beyond founder-led selling.   \ud83c\udf10 Website: sales-pipeline.io\ud83d\udd17 LinkedIn: Gearoid Cox - https:\/\/www.linkedin.com\/in\/gearoidcox    Follow Fred: https:\/\/linktr.ee\/fredcopestake   Watch this episode on YouTube:  https:\/\/youtu.be\/Ujoa6tsaZJM   Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers: https:\/\/bit.ly\/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard \u2013 free Check how well your sales approach fits today\u2019s buying environment https:\/\/collaborativeselling.scoreapp.com\/   Listen & Subscribe If you enjoyed this episode, follow The Sales Today Podcast for more practical insights on modern selling and leadership. ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"